How Took Over The World Of Ecommerce

Founded in 1994 by Jeff Bezos, the company started as an online marketplace that sold books. However, over the years, Amazon has expanded its reach and product offerings to become the behemoth it is today. One of the significant factors that have contributed to Amazon’s success is its web services division, AWS.

The Birth of AWS

AWS is Amazon’s cloud computing platform, offering a wide range of services such as computing, storage, and databases. The idea for AWS arose from Amazon’s own need to handle website traffic efficiently. Recognizing the potential of their infrastructure, Bezos realized they could offer cloud-based services to other businesses. AWS was officially launched in 2006 and has since become the leader in the cloud computing market.

Innovation, Customer Experience, and Long-Term Thinking

So how did Amazon evolve from an online bookstore to one of the world’s most successful companies? It all boils down to the company’s relentless focus on innovation, customer experience, and long-term thinking. From the start, Amazon embraced a unique business model that prioritized an exceptional online shopping experience, investing in website enhancements, user interface improvements, and competitive pricing.

As Amazon expanded, it continued to innovate and diversify its offerings. The Kindle e-reader, introduced in 2007, revolutionized the book industry, and the launch of Amazon Prime in 2005, a subscription-based service providing free shipping and streaming services, became a massive hit with customers.

Long-term thinking has been a cornerstone of Amazon’s success. Bezos famously emphasized their willingness to be misunderstood for long periods of time. This approach allowed Amazon to invest in projects and ideas that may not yield immediate returns but are strategically designed to benefit the company in the long run.


Amazon’s triumph stems from a combination of factors: its emphasis on innovation, dedication to customer experience, and commitment to long-term thinking. The success of AWS, its cloud computing division, has played a significant role in solidifying Amazon’s position as a tech giant. As the company continues to grow and expand, it will be fascinating to witness the future endeavors of this industry titan.