How To Make A $1,000,000+ Private Label Brand On Amazon

As an entrepreneur who has built an FBA business and exited for six figures, I believe Amazon FBA is a lucrative opportunity that you should consider. Amazon FBA (Fulfillment by Amazon) is an e-commerce service that allows sellers to store their products in Amazon’s fulfillment centers. Amazon then packs and ships products to customers, handles customer service, and manages returns. This service allows entrepreneurs to focus on sourcing and marketing their products while leaving the fulfillment and customer service to Amazon.

In this article, we will cover the steps to creating a $1,000,000+ private label brand on Amazon.

Step 1: Find A Profitable Niche

The first step to creating your private label brand is finding a profitable niche. The key is to find a niche with high demand but low competition. Start by researching Amazon’s bestsellers and top-rated products in different categories. This research will help identify gaps in the market. Once you’ve found a profitable niche, it’s time to find a product to sell.

Step 2: Source A High-Quality Product

Now that you’ve identified a profitable niche, it’s time to source a high-quality product. Start by researching manufacturers on Alibaba or other sourcing platforms. Consider factors such as product quality, minimum order quantity, and shipping costs. Ordering samples is essential to ensure the product meets your expectations.

Step 3: Create A Private Label Brand

Once you’ve sourced your product, it’s time to create your private label brand. A brand is essential to differentiate your product from the competition. Start by creating a logo, selecting colors, and designing the product packaging. Ensure that the brand reflects the product’s quality and appeals to the target audience.

Step 4: Optimize Your Product Listing

The success of your private label brand relies on the visibility of your product. Amazon’s search algorithm is based on keywords, so it’s crucial to optimize your product listing with relevant keywords. Write a compelling product title, informative bullet points, and a detailed product description. A compelling product image is also vital to attract potential buyers.

Step 5: Launch Your Product

The final step is to launch your product. Start with a soft launch to gather feedback from customers. Use Amazon’s PPC (pay-per-click) advertising to promote your product to a broader audience. Encourage customers to leave reviews, which are critical to increasing your product’s visibility on Amazon.


Creating a $1,000,000+ private label brand on Amazon is achievable with careful planning and execution. Finding a profitable niche, sourcing a high-quality product, creating a private label brand, optimizing your product listing, and launching your product are the steps to succeed on Amazon FBA. Remember that building a successful brand takes time and effort. Keep learning, iterating, and optimizing to achieve your goals.